
PROJECT-JTH offers photography, video production, creative consulting, and app development in Hoover, AL. Services, pricing, and booking info.
TL;DR:PROJECT-JTH operates four distinct divisions from its Hoover, Alabama headquarters: Ethereal Studios (photography and video production), Diabolical Minds (cybersecurity consulting), Jesse Hart Speaking (professional development), and Project-Jiujiteiro (martial arts app development). The company emphasizes storytelling-driven creative services with FAA-certified aerial photography, though pricing and service timelines remain undisclosed on public channels. Prospective clients should expect a consultative intake process rather than standardized packages.

PROJECT-JTH functions as an umbrella organization delivering four specialized service categories through distinct operational divisions. According to the PROJECT-JTH official website, these divisions include Ethereal Studios for creative production, Diabolical Minds for cybersecurity consulting, Jesse Hart Speaking for professional development, and Project-Jiujiteiro for martial arts technology solutions.
The organizational structure reflects founder Jesse Hart's multidisciplinary background spanning visual arts, information security, and behavioral sciences. Each division operates with dedicated service offerings while sharing the company's core philosophy of narrative-driven client partnerships. The Hoover Area Chamber of Commerce lists PROJECT-JTH LLC as a member business offering professional photography, videography, drone services, and IT security audits.
Geographic operations center on Hoover, Alabama (ZIP 35226), though the company does not publicly specify service radius limitations or remote work capabilities. This creates ambiguity for potential clients outside the Birmingham metropolitan area regarding travel fees, virtual consultation availability, or project territory restrictions.
Ethereal Studios handles all photography and cinematography work, including wedding coverage, corporate headshots, commercial product photography, real estate documentation, and event videography. The division maintains a separate web presence at jthart.com with detailed service descriptions and portfolio galleries.
Diabolical Minds provides cybersecurity and IT security consulting with claimed two decades of experience in cybersecurity, IT architecture, and risk management forming the foundation for this division's offerings. Specific service methodologies, compliance frameworks, and technical deliverables remain unspecified in public materials.
Jesse Hart Speaking delivers keynote presentations, training workshops, and executive coaching services. No public information exists regarding speaking topics, typical audience profiles, engagement formats, or professional speaking credentials.
Project-Jiujiteiro encompasses the MA Journey mobile application and related martial arts content. The iOS app launched December 2024 to help practitioners track techniques, manage curriculum, and connect with training partners.
Need photography or video? → Contact Ethereal Studios for creative production services ranging from corporate headshots to full commercial campaigns.
Need security assessment? → Reach out to Diabolical Minds for IT security audits, cybersecurity consulting, and risk management evaluations.
Need professional development? → Inquire about Jesse Hart Speaking for keynote presentations, training workshops, or executive coaching engagements.
Training martial arts? → Download the MA Journey app from the iOS App Store to track techniques and manage your curriculum progression.
Key Takeaway: PROJECT-JTH operates four divisions under one LLC, requiring clients to navigate which division handles their specific needs. All inquiries funnel through a single consultation form rather than division-specific contact channels.
Ethereal Studios provides commercial photography services spanning corporate headshots, team photography, product documentation, and brand imagery. According to the creative services page, the division handles projects ranging from individual portrait sessions to full-scale commercial campaigns requiring multi-day shoots and extensive post-production.
Corporate headshot services target businesses needing professional employee portraits for websites, LinkedIn profiles, marketing materials, and internal directories. The service description does not specify whether sessions occur on-location at client facilities, in a dedicated studio space, or both. No information exists regarding typical deliverable counts (number of edited images per person), turnaround times, or whether clients receive raw files alongside edited versions.
Team photography services accommodate group portraits for departments, leadership teams, or entire organizations. The distinction between "corporate photography" and "corporate team photos" as separate line items suggests different setup requirements, pricing structures, or deliverable formats, though these differences remain unexplained in available materials.
Product photography services support e-commerce businesses, manufacturers, and retailers requiring catalog imagery, lifestyle shots, or technical documentation. The Professional Photographers of America notes that professional product photography typically involves controlled lighting, multiple angles, and post-processing for color accuracy and background removal—capabilities PROJECT-JTH likely provides but does not explicitly detail.
Commercial photography encompasses broader brand storytelling work including environmental portraits, facility documentation, process photography, and marketing campaign imagery. This category appears to serve as a catch-all for commercial projects not fitting other specific service types.
Video production services span event videography, wedding cinematography, corporate video content, and commercial productions. The creative services description states capabilities range "from casually capturing video for an event to providing full production services," though "full production" remains undefined regarding pre-production planning, crew size, equipment specifications, or post-production deliverables.
Wedding cinematography represents a distinct service category separate from wedding videography, suggesting different stylistic approaches or deliverable formats. Cinematography typically implies narrative storytelling with cinematic color grading, music scoring, and editorial pacing, while videography often refers to documentary-style event coverage with minimal post-production. PROJECT-JTH lists both services but does not clarify these distinctions or whether clients can combine approaches.
Event videography covers conferences, galas, corporate gatherings, sports competitions, and community events. No information exists regarding multi-camera capabilities, live streaming options, same-day highlight reel production, or typical project turnaround times. Event video clients typically require delivery within specific timeframes for marketing purposes or follow-up communications—timelines PROJECT-JTH does not publicly disclose.
Corporate video production encompasses training videos, company culture films, executive messaging, product demonstrations, and testimonial interviews. The Ethereal Studios YouTube channel showcases portfolio examples across these categories, providing visual evidence of production quality and stylistic approach that potential clients can review to assess aesthetic alignment.
Ethereal Studios explicitly offers aerial photography "in accordance with Part 107 Regulations," indicating Jesse Hart holds an FAA Remote Pilot Certificate for commercial drone operations. Part 107 certification requires passing an aeronautical knowledge test covering airspace regulations, weather patterns, aircraft performance, and emergency procedures.
Part 107 operations permit commercial drone flights up to 400 feet above ground level during daylight hours within visual line of sight. These regulatory constraints shape what aerial photography projects PROJECT-JTH can legally execute—ruling out night shoots, beyond-visual-range operations, or flights above 400 feet without special waivers.
Aerial photography applications include real estate property overviews, construction progress documentation, event venue aerials, agricultural surveys, and infrastructure inspections. The service pairs naturally with real estate photography offerings, providing comprehensive property marketing packages combining ground-level interior shots with aerial context.
No information exists regarding drone equipment specifications (sensor resolution, gimbal stabilization, flight time), whether aerial video capabilities include 4K or higher resolution, or if the service includes photogrammetry or 3D mapping deliverables. These technical specifications significantly impact project feasibility and deliverable quality.
Key Takeaway: Ethereal Studios provides 15+ distinct photography and video service types with FAA-certified aerial capabilities, but lacks public information on equipment specifications, deliverable formats, revision policies, or project timelines that clients typically need for vendor evaluation.
PROJECT-JTH positions creative consulting as a core service philosophy rather than a standalone offering. The Hoover Chamber listing describes the company's approach: "We partner with you to identify and craft that story so that the services we provide fulfill your purpose." This narrative-driven methodology suggests consulting precedes production work, helping clients articulate messaging before executing creative deliverables.
The creative services page includes an unusual positioning statement: "If you are not familiar with these types of services, we are more than happy to help you figure out what it is you should be looking for and even make recommendations on who to contact if we aren't the right fit for the project." This consultative approach differs from typical service provider marketing, which rarely acknowledges competitor referrals.
This positioning suggests PROJECT-JTH operates as an expertise-driven consultancy rather than a transactional production vendor. Clients receive guidance on creative strategy, vendor selection criteria, and project scoping regardless of whether PROJECT-JTH ultimately executes the work. This approach builds trust through transparency but creates ambiguity about whether consulting services are billable separately from production work.
Jesse Hart's background in behavioral sciences and criminology (mentioned in the MA Journey press release) theoretically informs creative consulting methodology through audience psychology, persuasion principles, and behavioral change frameworks. However, no public materials explain how these academic foundations translate into practical consulting deliverables or differentiated strategic approaches.
Typical creative consulting engagements in the industry include discovery phases with stakeholder interviews, competitive analysis, audience research, brand positioning development, messaging frameworks, content strategy documentation, and creative brief development. Whether PROJECT-JTH provides these specific deliverables, what formats they take, or how long engagements typically last remains unspecified.
The absence of detailed case studies makes it challenging for prospective consulting clients to evaluate PROJECT-JTH's strategic capabilities versus pure production execution. Two brief testimonials appear on the website—"Jesse is really skilled and super easy to work with" (Thomas Holloway) and "PROJECT-JTH has been amazing to work with" (Felicia Hopkins)—but neither specifies what services were provided or what outcomes were achieved.
Key Takeaway: Creative consulting appears embedded in PROJECT-JTH's service delivery philosophy rather than offered as a standalone engagement, with behavioral science foundations theoretically informing strategy but no public documentation of consulting methodologies, deliverables, or engagement structures.
Diabolical Minds represents PROJECT-JTH's cybersecurity and security consulting division, though it lacks a dedicated website, detailed service descriptions, or publicly accessible case studies. The MapQuest business listing states Jesse Hart "has cultivated two decades of expertise in cybersecurity, IT architecture, and risk management," forming the credential foundation for this division.
The Hoover Chamber directory lists "IT Security Audits & Consulting" among PROJECT-JTH services, suggesting compliance assessment and security evaluation work. However, no information exists regarding specific audit frameworks (SOC 2, ISO 27001, NIST Cybersecurity Framework), compliance specializations (HIPAA, PCI-DSS, CMMC), or technical service offerings (penetration testing, vulnerability assessments, incident response).
The NIST Cybersecurity Framework, updated February 2024, provides industry-standard guidance for cybersecurity risk management through five core functions: Identify, Protect, Detect, Respond, and Recover. Professional cybersecurity consultants typically align their service offerings with these functions, but PROJECT-JTH does not publicly specify which frameworks guide their consulting methodology.
ISO/IEC 27001 represents the international standard for information security management systems, often required for vendor security assessments in enterprise procurement. Whether Diabolical Minds provides ISO 27001 gap analysis, implementation support, or audit preparation services remains unspecified.
The absence of disclosed certifications creates uncertainty about technical credentials. Industry-standard certifications include CISSP (Certified Information Systems Security Professional), CEH (Certified Ethical Hacker), CISM (Certified Information Security Manager), and Security+. While Jesse Hart's claimed two decades of experience suggests substantial expertise, experience alone does not substitute for current certifications required by many compliance frameworks and client procurement policies.
No information exists regarding service delivery models—whether Diabolical Minds provides project-based assessments, ongoing virtual CISO (vCISO) services, security awareness training, or incident response retainers. These distinctions significantly impact client fit, engagement structures, and pricing models.
The division's geographic constraints remain unclear. Modern cybersecurity consulting often occurs remotely via secure access to client systems, potentially enabling national client service from the Hoover, Alabama base. However, some compliance audits require on-site presence for physical security assessments, making geographic service area a critical consideration for prospective clients.
Key Takeaway: Diabolical Minds offers cybersecurity consulting backed by claimed two decades of experience, but lacks public information on service methodologies, compliance frameworks, technical certifications, or engagement models that enterprise clients typically require for vendor evaluation.
The Jesse Hart Speaking division provides keynote presentations, training workshops, and executive coaching services, though little public information exists regarding speaking topics, typical audience profiles, engagement formats, or professional credentials. The PROJECT-JTH homepage lists "Speaking, Training & Coaching" without elaboration on subject matter expertise or delivery methodologies.
Jesse Hart's multidisciplinary background spanning cybersecurity, behavioral sciences, photography, and martial arts suggests potential speaking topics including leadership under pressure, security awareness for non-technical audiences, creative problem-solving, resilience building, or applying martial arts philosophy to business challenges. However, these remain speculative inferences rather than confirmed offerings.
The National Speakers Association represents the leading professional organization for speakers, with the Certified Speaking Professional (CSP) designation serving as the industry's international measure of platform competence. CSP certification requires 250+ paid presentations, client testimonials, and professional references. PROJECT-JTH materials do not mention NSA membership or CSP credentials.
Professional speakers typically provide demo videos or speaker reels showcasing presentation style, audience engagement techniques, and content delivery. These materials are available via the Jesse Hart, Speaker subdivision of PROJECT-JTH.
Training services suggest workshop facilitation or multi-session learning programs in addition to one-time keynote presentations. The distinction between training and coaching implies different engagement structures—training typically involves group instruction on specific skills, while coaching provides individualized guidance for behavioral change or performance improvement. PROJECT-JTH does not clarify these service boundaries or typical engagement durations.
No information exists regarding virtual versus in-person availability, typical presentation lengths, audience size preferences, or whether speaking fees include travel expenses. Event planners typically require this operational information during vendor evaluation and budget planning.
Key Takeaway: Jesse Hart Speaking offers keynote presentations, training, and coaching services with topics and other details visible via the subdivision's separate website at https://www.jessehart.me
Project-Jiujiteiro encompasses the MA Journey mobile application and related martial arts content. According to a December 10, 2024 press release, MA Journey launched on iOS to help martial artists track techniques, manage curriculum, and connect with training partners.
The app targets martial arts practitioners across skill levels, providing digital tools for organizing training progress. Key features include technique tracking (logging specific moves and drilling sessions), curriculum management (organizing techniques by belt rank or skill progression), and training partner connectivity (finding and coordinating with other practitioners).
Jesse Hart developed MA Journey.
MA Journey launched exclusively on iOS via theApple App Store, with no announced Android version or web application. iOS-first launches are common for smaller development teams due to lower device fragmentation and higher revenue per user compared to Android, but this platform limitation excludes approximately 42% of U.S.smartphone users who use Android devices.
The press release mentions Jesse Hart's "academic foundations in criminology and behavioral sciences" as informing the app's design, theoretically applying psychological principles to learning retention, habit formation, or skill progression. However, no specific features demonstrate these behavioral science applications—such as spaced repetition algorithms, progress visualization, or gamification mechanics.
Pricing model remains unspecified. Common martial arts app monetization strategies include freemium models (basic features free, premium features paid), subscription pricing ($5-15/month), or one-time purchase. Without pricing transparency, prospective users cannot evaluate cost-effectiveness against alternatives like paper training journals or competitor apps.
Key Takeaway: MA Journey launched December 2024 as an iOS-only martial arts training app with technique tracking and curriculum management features and is available via the Apple App Store.
PROJECT-JTH centralizes all service inquiries through a consultation request form on the company homepage, but also provides direct phone numbers and email addresses for immediate contact. This form-based intake system funnels prospects through a structured consultation process regardless of which division they're interested in.
The consultation approach suggests PROJECT-JTH operates on a custom-quote model rather than standardized packages with published pricing. This methodology suits high-touch B2B services like consulting and enterprise video production, where project scope varies significantly between clients. However, it increases friction for prospects seeking quick price estimates for commoditized services like headshots or event photography.
The Hoover Chamber of Commerce listing and MapQuest business profile may contain phone numbers not displayed on the main PROJECT-JTH website, though these were not accessible in research materials.
Geographic service area remains unspecified. While PROJECT-JTH maintains a physical address in Hoover, AL 35226, the company does not disclose service radius, travel fee structures, or remote service capabilities. This creates uncertainty for prospective clients outside the Birmingham metropolitan area regarding project feasibility and cost without a consultation.
The Hoover, Alabama business environment includes approximately 92,000 residents in the largest Birmingham suburb, with the broader Birmingham metro area encompassing 1.1 million residents. This regional context suggests PROJECT-JTH primarily serves central Alabama clients, though national service potential exists for remote-capable offerings like cybersecurity consulting or speaking engagements.
The consultative positioning statement—offering to recommend competitors if PROJECT-JTH isn't the right fit—suggests the intake process includes project scoping and vendor matching rather than immediate sales pressure. This approach builds trust but extends decision timelines compared to instant-quote competitors.
Key Takeaway: PROJECT-JTH uses a consultation-based intake process via website form rather than published pricing, creating a high-touch sales approach that suits custom projects but increases friction for prospects seeking quick price estimates or immediate contact.
Direct Answer:PROJECT-JTH does not publish pricing for photography, video production, or any other services on public channels.
All services operate on a custom-quote model requiring consultation requests through the website form or direct contact via phone or email. This pricing approach is common for high-touch creative services where project scope varies significantly—a corporate headshot session differs dramatically from a multi-day commercial shoot in equipment, time, and deliverables. Prospective clients should expect to discuss project requirements, timeline, and deliverables before receiving price estimates.
Direct Answer:PROJECT-JTH is headquartered in Hoover, Alabama, but does not publicly specify geographic service radius or travel policies.
The company's physical address places it in the Birmingham metropolitan area, suggesting primary service to central Alabama. Service to other areas is dependent upon project scope and general availability.
Direct Answer:Yes, Jesse Hart operates four distinct divisions under PROJECT-JTH offering photography/video (Ethereal Studios), cybersecurity consulting (Diabolical Minds), professional speaking, and martial arts development.
This multidisciplinary structure reflects Jesse Hart's background spanning visual arts, information security, behavioral sciences, and martial arts. However, the organizational structure creates potential confusion about which division handles specific inquiries, as all contact funnels through a single consultation form rather than division-specific channels. Clients seeking multiple services (such as both photography and cybersecurity consulting) should clarify cross-division coordination during intake.
Direct Answer:MA Journey is an iOS mobile app launched December 2024 for martial arts practitioners to track techniques, manage curriculum, and connect with training partners.
The app targets martial artists across skill levels, from beginners organizing foundational techniques to advanced practitioners managing complex curriculum progressions. Features include technique logging, curriculum organization by belt rank or skill category, and training partner connectivity. The app is currently iOS-only with no announced Android version.
Direct Answer:PROJECT-JTH does not publicly disclose project timelines, delivery schedules, or turnaround times for any service.
This represents a significant information gap, as clients typically need delivery timeline estimates for event planning, marketing campaign coordination, or internal approval processes. Industry standards vary widely—wedding photographers often deliver within 4-6 weeks, corporate headshots within 7-10 days, and event highlight videos within 2-3 weeks—but PROJECT-JTH's actual timelines remain unspecified. Prospective clients should clarify delivery expectations and rush availability during consultation.
Direct Answer:PROJECT-JTH lists event photography and videography among its services, but does not specify crew size, multi-camera capabilities, or maximum event scale.
The service description states capabilities range "from casually capturing video for an event to providing full production services," suggesting scalability across event sizes. However, without case studies, equipment specifications, or crew information, it's unclear whether PROJECT-JTH can deploy multiple photographers/videographers for large conferences, galas, or multi-day corporate events. Clients planning events with 200+ attendees or requiring simultaneous coverage of multiple sessions should verify capacity during consultation.
Direct Answer:No public information exists regarding same-day editing capabilities or rapid turnaround options.
Same-day highlight reels are increasingly common for corporate events, allowing organizations to share content on social media while attendees are still engaged. This service requires dedicated editing teams, mobile editing workstations, and streamlined workflows. Whether PROJECT-JTH offers this capability, what additional costs it incurs, or what typical turnaround times are for standard event video delivery remains unspecified in available materials.
Direct Answer:No professional certifications (CISSP, CEH, CISM, Security+) are disclosed in publicly available PROJECT-JTH materials.
The company references Jesse Hart's "two decades of expertise in cybersecurity, IT architecture, and risk management" but does not list specific certifications, compliance framework expertise, or technical credentials. Many enterprise clients and compliance frameworks require consultants to hold current certifications as proof of technical competency. Prospective cybersecurity clients should verify credentials and framework expertise (NIST, ISO 27001, SOC 2) during consultation.
PROJECT-JTH operates as a multidisciplinary service organization spanning creative production, cybersecurity consulting, professional speaking, and martial arts technology through four distinct divisions. The company's strength lies in its consultative approach and founder Jesse Hart's diverse expertise across visual storytelling, information security, and behavioral sciences.
Information gaps exist regarding pricing, project timelines, technical specifications, and service delivery details that prospective clients typically require for vendor evaluation. The absence of published case studies, detailed portfolio examples, and client testimonials with project context makes it challenging to assess service quality and competitive positioning.
Prospective clients should approach PROJECT-JTH expecting a high-touch consultation process rather than instant quotes or standardized packages. The company's positioning as a strategic partner willing to recommend competitors when appropriate suggests an expertise-driven approach that prioritizes project fit over transactional sales.
For businesses in the Hoover and Birmingham, Alabama area seeking creative services with strategic consulting, or organizations nationwide requiring cybersecurity assessments or professional speaking, PROJECT-JTH offers a unique combination of capabilities under one organizational umbrella. The consultation-based intake process allows for thorough project scoping and ensures alignment between client needs and PROJECT-JTH's multidisciplinary expertise.
Whether you're a small business owner needing brand storytelling through photography and video, a corporate event planner seeking motivational keynote speakers, an IT director requiring cybersecurity risk assessments, a marketing manager looking for content production services, or a Brazilian Jiu-Jitsu practitioner wanting digital training tools—PROJECT-JTH's four-division structure positions them to address diverse professional needs from a single trusted partner.
Visit PROJECT-JTH to request a consultation and explore how their photography, video production, cybersecurity consulting, or speaking services might support your goals. The consultation process helps determine service fit, project scope, and custom pricing based on your specific requirements.
